Learnings

Future-proof yourself with the latest insights & trends in
branding, design and tech.

A smiling humanoid robot created with a human-centred design approach.

The ELIZA Effect: A Lesson in Human-Centred Design

Every human interaction is emotional: delightful, surprising, uncomfortable, stressful. It’s the truth that human-centred design is based on. And it’s no different with technology. You’re convinced the computer crashes itself whenever you’re doing important work. That the tinny voice of automated customer support just oozes sarcasm. Or that Siri shares your sense of humour. That…

Kendall Jenner endorses Pepsi in their brand communication strategy.

Cheap Cause Marketing: Gen Z Aren’t Buying It

#bringthemhere. #blacklivesmatter. #lovewins. #fairtrade. #changetheratio. #neveragain.   All of these movements have gained incredible momentum in our hyper-connected world – spearheaded by a new generation of youth activists, Generation Z.   Recent events have shown brands of all sizes and sectors boarding the cause marketing train. From their brand communication strategies to their supply chains,…

do-you-want-market-share-with-that

Do you want market share with that?

I don’t know about you, but I don’t like the pizza at Domino’s Pizza. But I can’t help be impressed by the brand. And the digital transformation that has taken place. Despite my lack of interest in fast food, my teenagers see Domino’s Pizza as a preferred food group.  Subliminally, I have been witnessing Domino’s…

Judgement Day of Design - Part 2: Boiling Point Design Thinking Process

Judgement Day for Design Part 2: Boiling Point

My idea for this article was sparked by a conversation on the This is HCD podcast. The podcast discusses the concept of design hitting a “boiling point”, and if we are approaching the singularity of design. Let’s review the first step of the design thinking process: Empathise. We believe that creating impactful design and better experiences (and…

Judgement Day for Design: Is there too much bad design?

Judgement Day for Design: Is There Too Much Bad Design?

Think about your day-to-day interactions with products and services. From public transport to apps and shopping centres, there are many instances of poor design decisions that flood our lives. And yet we generally accept this to be ok. Take, for example, the parking signs below.     Typically, we read parking signs as we’re driving…

Service Design Jam Eliza_ 2018

Eliza_ launch ‘Service Jam’ in WA

A ‘Service Jam’ is a Service Design and Design Thinking hackathon where attendees learn to rapidly generate ideas and prototype solutions to real-world problems. A globally networked event, Eliza_ are bringing a taste of this series to Perth. On the 30th May, we will be running a ‘Service Jam’ day where you’ll join like-minded curious and…

The Power of Your Design Language

The Power of Your Design Language

Design language is like any other language. Misunderstandings arise if the language is not shared and understood by everyone using it. As a product or team grows, the challenges compound. A unified design system is essential to building better and faster; better because a cohesive experience is more easily understood by our users, and faster because it…

branding-vs-culture

Branding vs Culture

Branding is your promise in action. Culture is how you deliver that promise. That is all.  

Pokemon Go is a glimpse of the future

Pokemon Go is a Glimpse of the Future

When Digital meets Physical Pokemon Go changed everything. Suddenly people could see how tech overlaid onto everyday life and was going to shape our experiences of physical spaces. It brought people together in a shared, dynamic experience that surged around the world. It’s even been described as a ‘Prototyping for future cities’. At Eliza_ our…

brand-is-an-operating-system

Brand is an Operating System

A modern brand is an operating system. As the codified expression of your Purpose, it allows you to scale with integrity, managing complexity through improved decision-making. People don’t have to ask ‘What should I do?’ Because they know. The Brand Purpose allows you to authentically shape the culture inside your organisation, which in turn informs the technology and…