Helping you solve the right problem

We always start with people. What will they value?

We use cultural insights and a human-centred design approach to create and validate new market-making opportunities.

Having identified the ideas which will give you a competitive advantage, we then design ‘Systems’ to deliver them, working alongside your teams.

Then we start to shape your ‘Stories’ – the reasons people should welcome your Brand, Product or Service into their lives.

Because we’re dealing with people, we know there’s one thing that links all of these steps from System to Story: Emotion.

From awareness, to consideration, purchase and advocacy, emotion is at the heart of every decision people make.

And that’s why we’re named after the ‘Eliza Effect’, the ability to elicit emotion through technology, first documented in the 1960’s by Dr Douglas Hofstadter.